What You Will Study
The programme features a challenging variety of core modules such as Economics for Business, Financial Accounting & Reporting, Entrepreneurship & Innovation, Taxation management and many others intended to give students the theoretical basis, technological awareness and social responsibility needed for developing, operating and advancing a business. At this Bachelor’s level, the learners shall be facilitated to develop critical-thinking, problem-solving, digital and communication skills that are essential in advancing to leadership roles in a variety of settings and businesses.
Institutional Requirements (Mandatory)
Critical Thinking and Problem Solving
Research Methodology
Entrepreneurship & Innovation
Foundational Modules (Mandatory)
Economics for Business
Business Management
ICT for Business
Financial Accounting & Reporting
Marketing Principles
Human Resource & Organizational Development
Quantitative Techniques for Business
Business Ethics & Human Rights
Business Finance
Procurement Management
Business and Customer Communications
Operations Management
Cost & Management Accounting
Strategic Management
Taxation Management
Business law
BBAM in Marketing
Digital Marketing essentials
Customer insights
Planning Marketing Campaigns
Applied Marketing
Capstone Project Report