Duration
12 Weeks
Delivery
Online
Intakes
January, May, & August
Fees
$1,200 (Ugx 4,500,000)
*Group discounts are available for organisations, and partial bursaries for individuals.
OVERVIEW
The dynamic world of events and marketing is increasingly focused on creating immersive and memorable experiences. This Masters Microcredential Certificate (MMC) provides professionals with a strategic and practical understanding of planning, executing, and evaluating successful events, combined with the innovative principles of experiential marketing. It equips participants with the skills to craft engaging brand experiences, manage complex event logistics, and leverage creative strategies to achieve organisational objectives, with a strong focus on opportunities and challenges within the African market.
Target Audience
Event planners, marketing professionals, brand managers, public relations specialists, hospitality managers, tourism professionals, entrepreneurs, and individuals seeking to specialise in creating impactful live and digital experiences for brands and organisations.
Learning Outcomes
Upon successful completion of this MMC, participants will be able to:
- Articulate the strategic role of event management and experiential marketing in modern business and public engagement.
- Understand the full lifecycle of event planning, from concept development to post-event evaluation.
- Apply principles of design thinking and creativity to craft engaging and memorable brand experiences.
- Discuss various types of events (corporate, public, social, digital) and their specific management requirements.
- Analyse the integration of digital technologies and social media in event promotion and experiential campaigns.
- Develop practical approaches for managing event logistics, budgets, risks, and human resources.
- Propose evidence-based event and experiential marketing strategies for diverse organisational goals.
What You Will Learn
- Module 1: Foundations of Event Management and Experiential Marketing
- Module 2: Event Planning, Logistics and Operations
- Module 3: Event Marketing, Sponsorship and Digital Integration
- Module 4: Human Capital, Financial Management and Future Trends
Stackability and Pathway to Master's DegreeThe 20 postgraduate credit units earned from this Masters Microcredential Certificate in Event Management and Experiential Marketing are fully transferable and count directly towards Nexus International University’s NCHE-accredited MBA or MA in International Development programmes (if focusing on events for social change or development communication). This provides a flexible and accelerated pathway for students wishing to pursue a full Master’s degree.