Duration
12 Weeks
Delivery
Online
Intakes
January, May, & August
Fees
$1,200 (Ugx 4,500,000)
*Group discounts are available for organisations, and partial bursaries for individuals.
OVERVIEW
The event, hospitality, and tourism sectors are vital drivers of economic growth, employment, and cultural exchange, particularly in a region like Sub-Saharan Africa with its rich natural and cultural heritage. This Masters Microcredential Certificate (MMC) provides professionals with a strategic and practical understanding of managing operations, enhancing customer experience, and fostering sustainable practices within these dynamic industries. It equips participants with the skills to lead, innovate, and contribute to the growth of these sectors, with a strong focus on the unique opportunities and challenges in the African context, including Uganda.
Target Audience
Managers and professionals in hotels, resorts, tour companies, event management firms, travel agencies, restaurant chains, tourism boards, government ministries (e.g., Tourism, Culture), and aspiring entrepreneurs in the hospitality and tourism sectors.
Learning Outcomes
Upon successful completion of this MMC, participants will be able to:
- Articulate the interconnectedness and strategic importance of the event, hospitality, and tourism industries.
- Understand key operational management principles in hotels, restaurants, and tourism enterprises.
- Apply strategies for enhancing customer experience and service quality in diverse settings.
- Discuss sustainable and responsible tourism practices and their economic, social, and environmental impacts.
- Analyse the role of marketing, branding, and digital technologies in promoting hospitality and tourism destinations/services.
- Develop practical approaches for managing human resources and fostering innovation in these sectors.
- Propose evidence-based management solutions for specific challenges within event, hospitality, or tourism organisations.
What You Will Learn
- Module 1: Foundations of the EHT Sector and Strategic Management
- Module 2: Customer Experience, Service Quality and Marketing
- Module 3: Sustainable Tourism and Responsible Practices
- Module 4: Innovation, Human Capital and Future Trends
Stackability and Pathway to Master's DegreeThe 20 postgraduate credit units earned from this Masters Microcredential Certificate in Event, Hospitality and Tourism Management are fully transferable and count directly towards Nexus International University’s NCHE-accredited MBA Hospitality and Tourism Management or MA in International Development programmes (if focusing on sustainable tourism or community development aspects). This provides a flexible and accelerated pathway for students wishing to pursue a full Master’s degree.