Duration
12 Weeks
Delivery
Online
Intakes
January, May, & August
Fees
$1,200 (Ugx 4,500,000)
*Group discounts are available for organisations, and partial bursaries for individuals.
OVERVIEW
The digital landscape in Sub-Saharan Africa is transforming rapidly, creating immense opportunities for businesses to connect with customers and drive growth online. This Masters Microcredential Certificate (MMC) provides professionals with a comprehensive and practical understanding of digital marketing strategies and e-commerce operations. It equips participants with the skills to build effective online presences, manage digital campaigns, drive sales through e-commerce platforms, and analyse performance, with a strong focus on the unique consumer behaviours and market dynamics in Africa.
Target Audience
Marketing professionals, entrepreneurs, small and medium enterprise (SME) owners, sales managers, communications specialists, brand managers, and individuals seeking to launch or scale online businesses or digital marketing initiatives.
Learning Outcomes
Upon successful completion of this MMC, participants will be able to:
- Articulate the foundational principles of digital marketing and e-commerce.
- Develop effective strategies for Search Engine Optimisation (SEO) and Search Engine Marketing (SEM).
- Design and execute engaging social media marketing campaigns.
- Understand key e-commerce models, platforms, and operational considerations.
- Apply principles of content marketing, email marketing, and mobile marketing for online engagement.
- Utilise digital analytics tools to measure campaign performance and optimise strategies.
- Propose integrated digital marketing and e-commerce strategies for diverse business objectives in the African market.
What You Will Learn
- Module 1: Foundations of Digital Marketing and E-commerce Landscape
- Module 2: Social Media, Mobile and Email Marketing
- Module 3: E-commerce Operations and Customer Experience
- Module 4: Digital Analytics, Strategy and Future Trends
Stackability and Pathway to Master's DegreeThe 20 postgraduate credit units earned from this Masters Microcredential Certificate in Digital Marketing and E-commerce are fully transferable and count directly towards Nexus International University’s NCHE-accredited MBA or MIST (Master of Information Systems and Technology) programmes. This provides a flexible and accelerated pathway for students wishing to pursue a full Master’s degree.