BBAM Marketing

What You Will Study

The programme features a challenging variety of core modules such as Economics for Business, Financial Accounting & Reporting, Entrepreneurship & Innovation, Taxation management and many others intended to give students the theoretical basis, technological awareness and social responsibility needed for developing, operating and advancing a business. At this Bachelor’s level, the learners shall be facilitated to develop critical-thinking, problem-solving, digital and communication skills that are essential in advancing to leadership roles in a variety of settings and businesses.

Institutional Requirements (Mandatory)

  • Critical Thinking and Problem Solving

  • Research Methodology

  • Entrepreneurship & Innovation


Foundational Modules (Mandatory)

  • Economics for Business

  • Business Management

  • ICT for Business

  • Financial Accounting & Reporting

  • Marketing Principles

  • Human Resource & Organizational Development

  • Quantitative Techniques for Business

  • Business Ethics & Human Rights

  • Business Finance

  • Procurement Management

  • Business and Customer Communications

  • Operations Management

  • Cost & Management Accounting

  • Strategic Management

  • Taxation Management

  • Business law

BBAM in Marketing


  • Digital Marketing essentials

  • Customer insights

  • Planning Marketing Campaigns

  • Applied Marketing

  • Capstone Project Report