Examining the Revenue Effect of Covid-19 on Serena Lake Kivu Hotel

The study on the effect of Covid 19 pandemic in the hospitality industry was conducted in Rwanda with Lake Kivu Serena Hotel. The research was carried out to examine the effect of Covid-19 pandemic on hospitality industry in Rwanda, The theoretical framework evolved around successful managing crisis situations using Turnaround model conceptualizations authored by Smith and Sipika. The research findings focused on the revenue effects of C-19 on Serena Lake Kivu Hotel which includes lowering the room rate, temporary putting on hold community projects due to revenue shortage, loan defaults and Expenses on covid test and training which leads to a depressive state and the responses Serena Lake Kivu Hotel can
implement in order to combat the impact Covid-19 are outlined by the Government of Rwanda while they developed theirs and changes introduced by the management of the hotel includes informing their shareholders that they would not be paying dividend of 2019 in order to help cost reduction of the hotel, Employees reduction, focusing more on the domestic market as the border remain closed and working closely with RDB to receive international arrivals as a designated hotel. The researcher recommends, Lake Kivu Serena Hotel focuses more resources to harvest domestic tourists and to consider the external forces like Health crisis coupled with post-crisis turnarounds model to formulate the crisis management policies and the formation of crisis management teams.

Keywords: Covid-19, Pandemic, and revenue.